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Our Eco-Durable Mission

We believe that it's possible to run an ecologically-responsible business without giving up quality. To that end, we source our materials from the most eco-friendly manufacturers we can find and dedicate ourselves to minimizing our products impact through constant research and improvement.

Supporting The Environment

Making goods more durable and recycling isn't the only way we believe a brand has a responsibility to our planet. We donate a portion of the proceeds from the sale of every shirt to conservation programs dedicated to the protection of America's National Parks and Forests.

The Life-First Goal

We believe that a life outdoors, is a life lived well. Our goal is to always produce the best products we can and support as much preservation as possible while making sure we always support our customers and crew in living the best life they can. That's why our motto is Live Outdoors.